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Mihaela Radulescu Innerout owner, a company specialized in personal branding comes to the event Meet the WOMAN!, ink cartridges Organized by Women in Business on Tuesday, September 24, 2013, 19:00, at the Capital Plaza Hotel, to talk about personal ink cartridges branding and reputation management .
Personal branding should be a concern for any professional who focuses on differentiation. It builds the efforts ink cartridges and involves a lengthy process. It also means, reputation, a very important element in this day, when needed permanent added value. About personal branding, a burning issue, ink cartridges will speak Mihaela ink cartridges Radulescu Innerout owner in the event Meet the WOMAN!, ink cartridges Organized by women in business, the most active business community dedicated to professional women in Romania.
"For the most imposing in personal branding is authenticity, in shaping a personal brand hit the road after a deep investigation of a person with qualitative research tools, the application of personality inventories and in depth interviews. It is a great gain self-knowledge, highly praised by customers and also a solid foundation for positioning relevant, sustainable ink cartridges and differentiating, "said Mihaela Radulescu Innerout owner.
"We chose personal branding because, first, the need exists, and existing solutions are rather PR. Secondly, because we wanted to create its own methodology, located at the intersection of several domains (psychology, sociology, social communication) and one of my tools to do my job and produce results in humans. Reputation Management is a complex area where you can not distinguish if you just reach a recipe promotion of mediation market. And, especially, you can not build anything if you treat personal branding as one product or company. Personal branding that approach does have something unique that escapes every time recipes: namely, it must be practiced ... personal, ie adapted to the particular unique person, "said Mihaela Radulescu.
Graduated from the Faculty of Philosophy in Bucharest, a Master of Philosophy of Culture and two graduate schools of communication and public relations, Mihaela Radulescu has 14 years in advertising (DDB, Mercury 360, GMP, in middle and top management positions) and branding (Senior Brand Consultant at Brandient). For almost a year, chose the path of entrepreneurship, founding Innerout, a company specializing in personal ink cartridges branding. Customers Innerout are mostly entrepreneurs ink cartridges and representatives of the liberal professions, especially ink cartridges business people, who understand that their reputation management becomes the capital for their business. Innerout approach has as a central pillar in-depth survey of individual authenticity. Thus, apart from a win in position and effective communication, the client has a unique Innerout gain insight and self-knowledge. "Meet the WOMAN! is a high-class event, during which they discussed topical issues of interest to women entrepreneurs and specialists in certain fields. We will rely heavily on interactivity, we encourage the free discussion, as always, business networking, "said Alice Botnarenco, entrepreneur, founder ink cartridges and president of the organization Women in Business.
In the 4 years of existence, Women in Business ink cartridges has organized over 200 women business networking events, Meet the WOMAN! they were invited 30 speakers and attended by thousands of women.
In the eight events of Business at Women, held in the first part of this year, during February 19 to June 11, 2013, in Bucharest, interacted over 350 women in business (70% entrepreneurs, 30% employed in companies). In Brasov, ink cartridges where this year the organization opened ink cartridges the first branch and held three events, the p